Privacy Statement

1.        This Privacy Statement ("Statement") is between HeritageSG and you as user of our website ("Website").

2.        HeritageSG is the content owner of this Website and all its subpages.

3.        This Privacy Statement describes how HeritageSG collects, uses, discloses, and protects Personal Data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore. We are committed to ensuring transparency and accountability in how Personal Data is handled.

4.        By accessing the Website, you consent to us collecting and using the information you provide, and you are deemed to have read, understood and accepted the terms of this Privacy Statement.

Introduction and Definition

5.  Within this Privacy Statement, the words:

a. “We”, “our” and “us” refer to HeritageSG.

b. “Personal Data” refers to personally identifiable information about you including your name, phone number, email address and contact details, and other personal information as detailed and defined in the Personal Data Protection Act 2012 (PDPA).

Information We Collect

6.   We generally do not collect your Personal Data unless:

a. it is voluntarily provided to us by you directly,

i. after you have been notified of the purposes for which the data is collected,

ii. and you have provided consent to the collection and usage of your Personal Data for those purposes,

b. or collection and use of Personal Data without consent is permitted or required by the PDPA or other laws.

7.  Where necessary, we may collect information, which may include Personal Data provided by you, when you access the Website. Examples of the types of information and Personal Data which we may request and collect include:

a.        Personal information such as name, email address, contact number

b.        Technical data such as IP address, device identifiers, browser type

c.        Usage and analytics data (e.g. pages visited, interaction data) collected via cookies or similar technologies

How We Use Personal Data

8.  We may use your Personal Data for the following purposes

a.        To respond to enquiries and provide services

b.        To administer and improve our website and user experience

c.        To send updates, marketing communications (where consent has been obtained)

d.        To comply with legal, regulatory, or operational requirements

e.        To conduct analytics and improve service delivery

9.        We will only collect, use, or disclose Personal Data for purposes that a reasonable person would consider appropriate in the circumstances and for which consent has been obtained, unless otherwise permitted under the PDPA.

Disclosure of Personal Data

10.  We may disclose your Personal Data to:

a.        Service providers (e.g. IT hosting, analytics providers)

b.        Regulatory authorities where required by law

c.        Professional advisors

11.  Where Personal Data is transferred to third parties or outside Singapore, we will take reasonable steps to ensure a standard of protection comparable to the PDPA.

Cookies and Tracking Technologies

12.  We use cookies and similar technologies to:

a.        Enable core website functionality

b.        Analyse website usage and improve services

c.        Remember user preferences

13.  Where cookies collect Personal Data, we will notify you of their purposes and obtain your consent where required. You may manage cookie preferences via your browser settings or our cookie consent tool.

Withdrawing Consent

14.  You may withdraw consent by contacting us via email at hsg_dpo@heritage.sg Upon withdrawal, we will cease collection, use, or disclosure of your Personal Data, subject to legal or operational constraints. We will inform you of the likely consequences of withdrawing consent.

Access and Correction

15.  You may request access to or correction of your Personal Data held by us by contacting us. We may charge a reasonable administrative fee for access requests, as permitted under the PDPA.

Protection of Personal Data

16.  We implement reasonable security arrangements to protect Personal Data against unauthorised access, collection, use, disclosure, or similar risks.

Retention of Personal Data

17.  We retain Personal Data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Thereafter, Personal Data will be securely deleted or anonymised.

Contact / Data Protection Officer

18.  For any questions or requests relating to your Personal Data, please contact our Data Protection Officer (DPO) via email at hsg_dpo@heritage.sg

Updates to this Privacy Statement

19.  We may update this Privacy Statement from time to time. Any changes will be published on this page and will take effect upon posting.