Crafting Experiences: Stories by Experiential Designers from South-East Asia, #01 - Environmental Graphics & Wayfinding Design

What is experiential graphic design? Who can practice it? What skills does it involve and how can it transform the environment around us by engaging our emotive responses?

Through four quarterly series presented by SEGD (Society for Experiential Graphic Design) Singapore Chapter, we explore these questions and more under the sub-themes of Environmental Graphics & Wayfinding Design, Exhibition and Interpretive Design, Placemaking, Branding & Marketing Design, and Entertainment & Events Design. Join us in a series of conversations with design practices from Singapore and South-East Asia, as we dive deeper into what experiential graphic design means to them and how it drives their practices to innovative design solutions and memorable experiences and spaces.

About the Speakers:

- Yah-Leng Yu and Arthur Chin, Creative Directors, Foreign Policy Studio

Foreign Policy is a brand and design bureau based in Singapore that help brands tell their stories and craft experiences using strategy, graphic design and interior design. Helmed by Creative Directors Yah-Leng Yu and Arthur Chin, the group of idea makers and story tellers is based in Singapore, independently owned and creatively motivated.

- William Harald-Wong, Founder and Design Director, William Harald-Wong & Associates/Zakti

William works at the intersection of brand, culture, city and community, enhancing the human and cultural experience of a place. He is passionate about Southeast Asian culture and has documented the region extensively in his early years. He also manages Zakti, a 360 design-meet-technology company with storytelling at its core, with partner project offices in Dubai and Brunei, working on museums, galleries and experiential spaces. William received the Lifetime Achievement Award from Malaysia and national awards from Mainland China, Hong Kong and India. He is the Chairman of The Design Alliance Asia and a Past President of icograda (ico-D).

- Kelley Cheng, Creative Director, The Press Room

Trained as an architect, Kelley is the founder and creative director of design studio The Press Room, a publishing & design consultancy that designs everything from books, brands, exhibitions, documentaries, and stage and film set design. An active educator, she has served as adjunct lecturer in Singapore universities and has sat on international design judging panels including Red Dot Awards, Nagoya-Do!, Design for Asia Award, Creative Circle Award, James Dyson Award, etc. In 2021 she was conferred the SkillsFuture Fellowship for her achievements in the industry, presented by the President of Singapore.

Presented by SEGD in partnership with the DesignSingapore Council, and supported by the National Design Centre.
This event is part of the National Design Centre's "Emotive Design" programme line-up for March 2021.

About the Society for Experiential Graphic Design
The Society for Experiential Graphic Design (SEGD) is the global, multidisciplinary community of professionals who plan, design and build experiences that connect people to place. SEGD’s mission is to promote awareness of and lend support to the professionals In this diverse field of experiential graphic design, nurture demand for design excellence within the built environment and serve a source of education and inspiration for our community. Furthermore, SEGD seeks to continue to define and refine our standards of practice, promote collaboration across multiple disciplines and strengthen ties with educational programmes that provide the academic underpinnings of our field.

Registration is required: https://www.eventbrite.sg/e/crafting-experiences-stories-by-experiential-designers-from-sea-tickets-143273917143